Sultans and Kings wrestled for control of the UNESCO world heritage Atlantic coast town of El Jadida.  The Portuguese seized control in the 16th century Portuguese and remodelled their new colony port with buildings and fortifications reflecting classic Portuguese style. Within the 16th Portuguese citadel visitors can find a blend of traditional Moroccan and Portuguese colonial buildings and fortifications.    

Located close to Casablanca, El Jadida is popular amongst Moroccans as a summer beach destination.  Each September-October the town celebrates Morocco’s ancient horse-centric culture with its annual international equestrian festival.